Description

L’Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breaktHAIRough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L’Oreal Excellence HiColor Permanent Hair Color’s rich, smooth creme formula CONDITIONERitions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required.

• Developed to lift dark hair in one single step, without brassiness
• Rich, smooth creme formula conditions and penetrates hair
• Breakthrough technology lifts hair 3-4 levels
• Intense, long-lasting color

• L’Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair
• Specifically developed to lift dark hair in one single step, without brassiness.
• A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice.